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Style Optimization & Search Engine Optimization

One way to cheaply modernize your site is to simply focus on bringing your current design up-to-date with modern web standards. This process involves taking outdated code and seperating the presentation (images, colors, backgrounds, etc) from the content (your text). Doing this not only allows for faster and cheaper redesigns in the future, but other site updates can be made much quicker as well once your site meets more modern web standards.

When your site is more nimble and easier to update, you save money, aren't afraid to make minor changes to the text, and search engines will be much more likely to find and list your content. It's really a win-win situation.

Why CSS?

When redesigning a site with CSS, the website code size is reduced by half, because much of the presentation information is reused by one master file. This increases website download speed and allows easy site maintenance - one just needs to adjust a single file to adjust how one element looks throughout the site. Increased download speed will make your site more user-friendly, who will convert to your customers, and easy site maintenance will save your expenses as well.

Future Proof

Moving a site to a CSS-based layout also helps you reach more users due to it's seperation of presentaion from information. Users on older browsers who may have been locked out, or users on cell phones who normally would not be able to read or see your content will now see the 'bare bones' version of your site, but it will degrade gracefully. This means more visitors, and thus more potential sales.

Helping with Search Engine Optimization

Another added benefit of cleaning up your code and using a css-based layout is the bump in the search engines that you typically would enjoy. Because Google, Yahoo, and others don't have to sort through the presentation data of your code to find the meat – the content – it generally means that your site will improve dramaticaly in a very short amount of time.

Coupled with our knowledge of what it takes to improve your rankings through web copywriting and focused keyword repetition, SquareOne Web Design knows what it takes to improve your existing site's search engine visibility.

For more information on if a 'CSS refresh' is a good idea for your existing site, contact us and we can take a look.